Page 50 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/27/25, 11:51 AM Ajman targets Eastern Europe with new tourism roadshow
Eastern European tourists have shown increasing interest in UAE destinations due to their cultural and

entertainment offerings. The roadshow is expected to raise awareness of Ajman as a destination that blends

Emirati heritage with contemporary appeal. Recent trends indicate higher hotel occupancy and longer

overnight stays in Ajman compared to 2023 and 2024.

The tour will also focus on establishing partnerships with tourism companies in Poland, Hungary, and the

Czech Republic. The initiative aims to encourage the exchange of marketing expertise and support

sustainable tourism development while contributing to the emirate’s economic growth.

tanvir@dubainewsweek.com

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