Page 54 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025
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10/27/25, 11:52 AM From Ajman to Europe: New roadshow aims to woo travellers eastward
Alhashmi described the roadshow as a strategic milestone in expanding Ajman’s international partnerships. “This tour marks a pivotal
milestone in our journey to broaden our network of international partners and open new avenues of collaboration with
emerging European markets,” he said. “Guided by a clear vision, we are committed to positioning Ajman as a leading tourism destination,
offering a harmonious blend of authentic Emirati heritage and modern sophistication.”
He added that ADTD’s initiatives are designed to strengthen Ajman’s global presence and enhance its appeal as a hub for premium tourism and
hospitality investments.
New law unifies Ajman’s tourism, culture and media under single department
Rising interest from Eastern Europe
The Eastern European market has become an increasingly significant source of visitors to the UAE, drawn by the region’s diverse cultural,
entertainment and leisure offerings. The roadshow aims to further raise awareness of Ajman as a distinctive destination that merges traditional
Emirati values with contemporary experiences, appealing to travellers seeking authenticity and comfort.
Recent figures indicate a noticeable increase in tourist arrivals from Eastern Europe to Ajman, reflected in higher hotel occupancy rates and
longer stays compared to 2023 and 2024.
Driving sustainable tourism
The ADTD delegation will also explore partnership opportunities with leading tourism companies in Poland, Hungary and the Czech Republic.
These engagements are expected to support the exchange of marketing expertise, foster collaboration in destination promotion, and strengthen
Ajman’s role within the UAE’s national tourism landscape.
By deepening ties with emerging European markets, the roadshow supports Ajman’s long-term vision of sustainable tourism growth, greater
international visibility and enhanced economic contribution.
https://www.travelsdubai.com/26-Oct-2025/ajman-tourism-department-launches-eastern-european-roadshow-boost-global-outreach 2/2
