Page 79 - HBMSU PR REPORT - AUGUST 2025

8/15/25, 8:44 AM Dubai Environment and Climate Change Authority tours Fakhruddin Properties' 90:90 Waste Management Initiative
Led by Ms. Fatima Mubarak, Environment and Sustainability Specialist, and Ms. Iman Al Bastaki, Head
of Department, the delegation was given a tour of the recently implemented initiative, which encourages
residents of the 160-unit community to become grassroots sustainability advocates through access to
their own dedicated in-building waste segregation system.

Fakhruddin Properties' proprietary 90:90 Waste Management Initiative is a cornerstone of the real
estate developer’s comprehensive sustainability strategy. It aligns directly with the UAE’s Net Zero 2050
agenda, Dubai Municipality’s plan to close landfills by 2027, and the Circular Economy Policy 2021–
2031. The initiative aims to significantly reduce waste sent to landfills by promoting robust segregation

for wet, dry, e-waste, recyclable items, etc.

Commenting on the visit, Yousuf Fakhruddin, CEO and Managing Partner, Fakhruddin Properties said:
"This initiative truly represents the power of collaboration between government, developer, community,
residents, academia, and industry. The support of Dubai Municipality, and transformational entities such
as DECCA, is critical endorsement of our long-term strategic intent.”

Dr. Samiullah Khan, Chief Sustainability Officer, Fakhruddin Holdings, added: “In showcasing the
successful implementation of the system at Trafalgar Tower, this proves the scalability potential of our
model, which establishes a clear pathway to significantly reducing landfill waste across the UAE and
globally. Our next step is to extend this innovative approach to include the recycling of black and grey

water.”

Fakhruddin Properties has also added another sustainability accolade to its recognition roster, with the
developer winning the Best Waste Management Initiative Award at the recent annual Federation of
Economic Development Association (FEDA) Environmental Excellence Awards, which was held at
Hamdan Bin Mohammed Smart University, Dubai.

About Fakhruddin Properties

Established in 2002, Fakhruddin Properties is a leading UAE-based real estate development company
with a legacy spanning over five decades. Guided by innovation, sustainability, and long-term value
creation, the company develops world-class residential, commercial, and hospitality projects across the

UAE, UK, and Africa. Fakhruddin Properties is renowned for its integrated, end-to-end real estate
solutions, in-house facilities management, and commitment to green building practices, wellness, and
smart living. Flagship brands include Treppan Living, recognized for their contribution to sustainable
urban living.

Media Inquiries
SCHNEIDER PR

Sara Aki
+971504288776
sara@schneider-pr.net

https://www.zawya.com/en/press-release/companies-news/dubai-environment-and-climate-change-authority-tours-fakhruddin-properties-90-90-waste-… 2/3