Page 83 - HBMSU PR REPORT - AUGUST 2025

8/15/25, 8:44 AM DECCA tours Fakhruddin Properties' 90:90 Waste Management Initiative — One Ville News
collaborative spirit behind the project. “This initiative truly represents
the power of collaboration between government, developer, community,
residents, academia, and industry,” said Fakhruddin. “The support of
Dubai Municipality, and transformational entities such as DECCA, is
critical endorsement of our long-term strategic intent.”

Dr. Samiullah Khan, Chief Sustainability Officer at Fakhruddin
Holdings, highlighted the initiative’s potential for wider adoption. “In
showcasing the successful implementation of the system at Trafalgar
Tower, this proves the scalability potential of our model, which
establishes a clear pathway to significantly reducing landfill waste
across the UAE and globally,” Dr. Khan stated, also revealing future
plans: “Our next step is to extend this innovative approach to include the
recycling of black and grey water.”

Dubai Environment and Climate Change Authority (DECCA) visited Trafalgar Tower in Dubai International City.
(Image Credit: Supplied)

In recognition of its efforts, Fakhruddin Properties recently received the
Best Waste Management Initiative Award at the annual Federation of
Economic Development Association (FEDA) Environmental Excellence
Awards, held at Hamdan Bin Mohammed Smart University, Dubai,
further cementing its position as a leader in sustainable development.

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