Page 27 - Wego PR REPORT - SEPTEMBER 2025

9/10/25, 10:53 AM Wego Introduces Weegio: A Playful Alien Character to Lead Its Brand Refresh - Middle East News 247
“Weegio represents a big step forward for us as we continue to innovate in how we connect with our audience. He’s more than a mascot — he’s a
flexible content anchor that allows us to tell stories, explain features, and tap into culture in a way that is authentic and instantly recognizable. This
refresh gives us a powerful edge as we build stronger connections with younger generations of travelers and differentiate Wego in the global travel
space.” added Roxana Nicolescu.
Wego’s brand refresh aims to humanize the brand through storytelling, create a distinctive visual identity with a recurring symbol for better recall, and
engage younger travelers by reflecting their humor, cultural references, and aspirations. Additionally, the refresh seeks to streamline content creation
with an adaptable character and bridge the community and brand by making Weegio a voice for travelers’ emotions and wanderlust.
As Wego rolls out Weegio across its platforms, users will start seeing him in social-first campaigns, animated skits, memes, travel tips, and even
potential offline formats like merchandise and social media filters — all reinforcing Wego’s commitment to be more than just a booking app, but a
companion in every traveler’s journey.

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