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9/10/25, 10:53 AM Wego Introduces Weegio: A Playful Alien Character to Lead Its Brand Refresh - Middle East News 247

Wego Introduces Weegio: A Playful Alien Character to Lead Its Brand

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By PR News Desk 09/09/2025

Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has unveiled a bold new
chapter in its brand story with the introduction of Weegio, a pint-sized alien traveler who embodies the brand’s spirit of exploration and innovation. This
marks the first time a travel brand in the MENA region has introduced a character to personify its identity, setting Wego apart in a crowded
marketplace.
Weegio is designed to humanize the Wego brand through character storytelling, making it instantly recognizable and emotionally relatable. As a
character, he reflects the values of curiosity, humor, and wanderlust, while acting as a trusted travel companion for Wego’s diverse audience.
Roxana Nicolescu, VP Brand Marketing at Wego, said:
“People don’t connect with logos; they connect with stories and personalities. With Weegio, we’ve created a character that feels alive — a curious,
helpful, and funny guide who represents the way our users feel about travel. He simplifies complex features, reacts to trends, and makes the Wego
experience not just useful, but also entertaining.”

Weegio’s unique alien design is directly tied to Wego’s brand identity, incorporating the company’s bold colors and playful energy. Speaking in his own
quirky “Weegish” language — developed with the help of professional sound engineers and AI — he brings to life the tagline “The best travel deals in
the Universe” across video, social media, and campaign touchpoints.
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