Page 22 - Wego PR REPORT - SEPTEMBER 2025

9/10/25, 10:51 AM Wego introduces Weegio: A playful alien character to lead its brand refresh
Wego's brand refresh aims to humanize the brand through storytelling, create a distinctive visual identity with a recurring symbol for better recall, and
engage younger travelers by reflecting their humor, cultural references, and aspirations. Additionally, the refresh seeks to streamline content creation
with an adaptable character and bridge the community and brand by making Weegio a voice for travelers' emotions and wanderlust.

As Wego rolls out Weegio across its platforms, users will start seeing him in social-first campaigns, animated skits, memes, travel tips, and even
potential offline formats like merchandise and social media filters — all reinforcing Wego’s commitment to be more than just a booking app, but a
companion in every traveler’s journey.

About Wego

Wego is the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA).

It provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego
harnesses powerful yet simple-to-use technology that automates the process of searching and comparing results from hundreds of airlines, hotels,
and online travel agency websites.

Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables
shoppers to quickly find the best deal and place to book, whether it is from an airline or hotel directly or with a third-party aggregator website.

The company was founded in 2005 and is dual headquartered in Dubai and Singapore with regional operations in Bangalore, Riyadh, Cairo, Lahore,
and Kuala Lumpur.

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