Page 19 - Wego PR REPORT - SEPTEMBER 2025

9/10/25, 10:51 AM Wego introduces Weegio: A playful alien character to lead its brand refresh - Arabia Travel News
Wego introduces Weegio: A playful alien character to lead its brand refresh

By Arabia Travel News September 9, 2025 0 276

Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has unveiled a bold new chapter in its brand story
with the introduction of Weegio, a pint-sized alien traveler who embodies the brand’s spirit of exploration and innovation. This marks the first time a travel brand in the
MENA region has introduced a character to personify its identity, setting Wego apart in a crowded marketplace.
Weegio is designed to humanize the Wego brand through character storytelling, making it instantly recognizable and emotionally relatable. As a character, he reflects the
values of curiosity, humor, and wanderlust, while acting as a trusted travel companion for Wego’s diverse audience.

Roxana Nicolescu, VP Brand Marketing at Wego, said: “People don’t connect with logos; they connect with stories and personalities. With Weegio, we’ve created a character
that feels alive, a curious, helpful, and funny guide who represents the way our users feel about travel. He simplifies complex features, reacts to trends, and makes the Wego

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