Page 18 - Wego PR REPORT - SEPTEMBER 2025

9/11/25, 11:42 AM Weegio: wego's Playful Alien Character Leads Brand Refresh & Exciting New Direction

wego Launches Brand Refresh with New

Character, Weegio

Online travel company wego has introduced a

significant brand refresh, highlighted by the

debut of a new mascot named Weegio. This

initiative aims to modernize the brand and

enhance its appeal to a younger demographic.

Weegio is described as a playful alien character.

The introduction of this character is central to

wego’s strategy to connect with a new generation

of travelers. The brand refresh is designed to

make wego more engaging and relatable.

The company’s decision to refresh its brand

signifies a move towards innovation and

adaptation within the competitive online travel

market. The introduction of Weegio is expected to

be a key element in the new marketing and

communication efforts.

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