Page 21 - Wego PR REPORT - SEPTEMBER 2025

9/10/25, 10:51 AM Wego introduces Weegio: A playful alien character to lead its brand refresh

Wego introduces Weegio. Image Courtesy: Wego

Wego introduces Weegio: A playful alien character to lead its brand refresh

Setting Wego apart in a crowded marketplace
Press Release

September 9, 2025

Dubai, UAE – Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has unveiled a
bold new chapter in its brand story with the introduction of Weegio, a pint-sized alien traveler who embodies the brand’s spirit of exploration and
innovation. This marks the first time a travel brand in the MENA region has introduced a character to personify its identity, setting Wego apart in a
crowded marketplace.
Weegio is designed to humanize the Wego brand through character storytelling, making it instantly recognizable and emotionally relatable. As a
character, he reflects the values of curiosity, humor, and wanderlust, while acting as a trusted travel companion for Wego’s diverse audience.

Roxana Nicolescu, VP Brand Marketing at Wego, said:
“People don’t connect with logos; they connect with stories and personalities. With Weegio, we’ve created a character that feels alive — a curious,
helpful, and funny guide who represents the way our users feel about travel. He simplifies complex features, reacts to trends, and makes the Wego
experience not just useful, but also entertaining.”

Weegio’s unique alien design is directly tied to Wego’s brand identity, incorporating the company’s bold colors and playful energy. Speaking in his own
quirky “Weegish” language — developed with the help of professional sound engineers and AI — he brings to life the tagline “The best travel deals in
the Universe” across video, social media, and campaign touchpoints.
“Weegio represents a big step forward for us as we continue to innovate in how we connect with our audience. He’s more than a mascot — he’s a
flexible content anchor that allows us to tell stories, explain features, and tap into culture in a way that is authentic and instantly recognizable. This
refresh gives us a powerful edge as we build stronger connections with younger generations of travelers and differentiate Wego in the global travel
space.” added Roxana Nicolescu.

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