Page 20 - Wego PR REPORT - SEPTEMBER 2025

9/10/25, 10:51 AM Wego introduces Weegio: A playful alien character to lead its brand refresh - Arabia Travel News
experience not just useful, but also entertaining.”
Weegio’s unique alien design is directly tied to Wego’s brand identity, incorporating the company’s bold colors and playful energy. Speaking in his own quirky “Weegish”
language, developed with the help of professional sound engineers and AI, he brings to life the tagline “The best travel deals in the Universe” across video, social media, and
campaign touchpoints.
“Weegio represents a big step forward for us as we continue to innovate in how we connect with our audience. He’s more than a mascot, he’s a flexible content anchor that
allows us to tell stories, explain features, and tap into culture in a way that is authentic and instantly recognizable. This refresh gives us a powerful edge as we build stronger
connections with younger generations of travelers and differentiate Wego in the global travel space.” added Roxana Nicolescu.

Wego’s brand refresh aims to humanize the brand through storytelling, create a distinctive visual identity with a recurring symbol for better recall, and engage younger
travelers by reflecting their humor, cultural references, and aspirations. Additionally, the refresh seeks to streamline content creation with an adaptable character and bridge the
community and brand by making Weegio a voice for travelers’ emotions and wanderlust.
As Wego rolls out Weegio across its platforms, users will start seeing him in social-first campaigns, animated skits, memes, travel tips, and even potential offline formats like
merchandise and social media filters — all reinforcing Wego’s commitment to be more than just a booking app, but a companion in every traveler’s journey.

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