Page 271 - MOET ENGLISH PR REPORT - JULY 2025

7/28/25, 3:38 PM Shaikha Al Nowais meets with Chinese Ambassador to strengthen tourism collaboration and global partnerships for resilient tourism…
Shaikha Al Nowais meets with Chinese

Ambassador to strengthen tourism collaboration

and global partnerships for resilient tourism

July 23, 2025

Meeting explores future collaboration on cultural and tourism initiatives to foster knowledge

exchange and economic growth

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Abu Dhabi, July 2025 – Her Excellency Shaikha Nasser Al Nowais, Secretary-General elect of
UN Tourism for the 2026–2029 term, met with His Excellency Zhang Yiming, Ambassador of

the People’s Republic of China to the UAE, in Abu Dhabi. The meeting focused on advancing
collaboration in the tourism sector and explored opportunities to forge partnerships that foster

cultural and tourism initiatives supporting knowledge exchange and economic development in
tourism and related sectors.

Her Excellency Shaikha Al Nowais reaffirmed her commitment to working with global partners,
particularly China, to develop strategic projects in sustainable and cultural tourism. She noted

that China’s dynamic tourism industry is a key driver of tourism and cultural exchange, as well
as the growth of global tourism markets.

H.E. said: “We value China’s continuing efforts to drive tourism and promote partnerships in
this field. We look forward to expanding collaboration in the areas of education, training, and

tourism innovation through launching training programmes globally to elevate the

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