Page 276 - MOET ENGLISH PR REPORT - JULY 2025

7/28/25, 3:39 PM Shaikha Al Nowais Meets With Chinese Ambassador To Strengthen Tourism Collaboration And Global Partnerships For Resilient To…
Her Excellency Shaikha Al Nowais reaffirmed her commitment to working with global partners, particularly China, to develop
strategic projects in sustainable and cultural tourism. She noted that China's dynamic tourism industry is a key driver of
tourism and cultural exchange, as well as the growth of global tourism markets.

H.E. said:“We value China's continuing efforts to drive tourism and promote partnerships in this field. We look forward to
expanding collaboration in the areas of education, training, and tourism innovation through launching training programmes
globally to elevate the preparedness of the tourism workforce, enrich cultural tourism experiences, and support rural
community development through sustainable tourism.”

During the meeting, both sides discussed several priority areas of mutual interest, including initiatives to empower local
communities and opportunities to leverage China's expertise and resources. They also explored ways to enhance tourism
mobility across countries and regions through bilateral and multilateral collaboration, aligned with the United Nations' global
tourism frameworks.
Both parties affirmed the importance of aligning international efforts to strengthen tourism's role as a bridge between people
and cultures, and as a catalyst for sustainable development and youth empowerment. They emphasized the need for
renewed policies that embrace diversity, foster innovation, and ensure the sustainable use of resources.

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