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7/28/25, 3:39 PM Shaikha Al Nowais meets with Chinese Ambassador to strengthen tourism collaboration and global partnerships for resilient tourism…

BUSINESS AND ECONO…

Shaikha Al Nowais Meets With Chinese Ambassador To Strengthen
Tourism Collaboration And Global Partnerships For Resilient

Tourism

By Editor_wr On Jul 24, 2025

Her Excellency Shaikha Nasser Al Nowais, Secretary-General elect of UN Tourism for the 2026–2029 term, met with

His Excellency Zhang Yiming, Ambassador of the People’s Republic of China to the UAE, in Abu Dhabi. The meeting
focused on advancing collaboration in the tourism sector and explored opportunities to forge partnerships that foster

cultural and tourism initiatives supporting knowledge exchange and economic development in tourism and related
sectors.

Her Excellency Shaikha Al Nowais reaffirmed her commitment to working with global partners, particularly China, to

develop strategic projects in sustainable and cultural tourism. She noted that China’s dynamic tourism industry is a key
driver of tourism and cultural exchange, as well as the growth of global tourism markets.

H.E. said: “We value China’s continuing efforts to drive tourism and promote partnerships in this field. We look forward

to expanding collaboration in the areas of education, training, and tourism innovation through launching training
programmes globally to elevate the preparedness of the tourism workforce, enrich cultural tourism experiences, and

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