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7/28/25, 3:39 PM Shaikha Al Nowais meets with Chinese Ambassador to strengthen tourism collaboration and global partnerships for resilient tourism…

Shaikha Al Nowais meets with Chinese Ambassador to

strengthen tourism collaboration and global

partnerships for resilient tourism

By PR News Desk 23/07/2025

Her Excellency Shaikha Nasser Al Nowais, Secretary-General elect of UN Tourism for the 2026–2029

term, met with His Excellency Zhang Yiming, Ambassador of the People’s Republic of China to the UAE,
in Abu Dhabi. The meeting focused on advancing collaboration in the tourism sector and explored
opportunities to forge partnerships that foster cultural and tourism initiatives supporting knowledge

exchange and economic development in tourism and related sectors.

Her Excellency Shaikha Al Nowais reaffirmed her commitment to working with global partners, particularly

China, to develop strategic projects in sustainable and cultural tourism. She noted that China’s dynamic
tourism industry is a key driver of tourism and cultural exchange, as well as the growth of global tourism
markets.

H.E. said: “We value China’s continuing efforts to drive tourism and promote partnerships in this field. We
look forward to expanding collaboration in the areas of education, training, and tourism innovation through
launching training programmes globally to elevate the preparedness of the tourism workforce, enrich

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