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7/28/25, 3:38 PM Secretary General elect UN Tourism met Chinese Ambassador to strengthen tourism collaboration – Tourism Breaking News
Secretary General elect UN Tourism

met Chinese Ambassador to

strengthen tourism collaboration

July 23, 2025

Post Views: 369

Her Excellency Shaikha Nasser Al Nowais, Secretary-

General elect of UN Tourism for the 2026–2029 term,

met with His Excellency Zhang Yiming, Ambassador

of the People’s Republic of China to the UAE, in Abu

Dhabi. The meeting focused on advancing

collaboration in the tourism sector and explored opportunities to forge

partnerships that foster cultural and tourism initiatives supporting knowledge

exchange and economic development in tourism and related sectors. Her

Excellency Shaikha Al Nowais reaffirmed her commitment to working with global

partners, particularly China, to develop strategic projects in sustainable and

cultural tourism. She noted that China’s dynamic tourism industry is a key driver

of tourism and cultural exchange, as well as the growth of global tourism markets.

H.E. said: “We value China’s continuing efforts to drive tourism and promote

partnerships in this field. We look forward to expanding collaboration in the areas

of education, training, and tourism innovation through launching training

programmes globally to elevate the preparedness of the tourism workforce, enrich

cultural tourism experiences, and support rural community development through

sustainable tourism.”

During the meeting, both sides discussed several priority areas of mutual interest,

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