Page 118 - HBMSU PR REPORT - APRIL 2025

4/23/25, 4:51 PM ICEQ International Conference kicks off today
Taking place from April 22 to 24, 2025, the conference is considered one of the leading international
platforms highlighting institutional innovation and digital transformation in education and public services.

The first day of the conference was hosted at Grand Hyatt Dubai, with the second and third days

scheduled at the Directorate’s headquarters in Al Jafiliya. Over the course of three days, the event
serves as a global scientific platform from Dubai to the world, showcasing cutting-edge technological
applications and pioneering institutional practices. More than 200 research papers have been accepted

for presentation, with the participation of 31 government entities, 55 local and international universities,
32 institutional partners, and over 200 speakers from various sectors, including representatives from
global tech giants such as Microsoft and Google.

More than 500 participants from various government, academic, and private sector entities took part in
the conference, which also witnessed high-level official attendance from several government bodies, led

by H.E. Lt. General Mohammed Ahmed Al Marri, Director General of the General Directorate of Identity
and Foreigners Affairs – Dubai. Among the prominent attendees were H.E. Dr. Abdullah Busnad,
Director General of Dubai Customs; H.E. Dr. Abdulrahman Sharaf, Assistant Secretary-General of the
Judicial Council; H.E. Dr. Mansoor Mohammed Al Awar, Chancellor of Hamdan Bin Mohammed Smart

University; H.E. Mishaal Julfar, CEO of Dubai Corporation for Ambulance Services; and H.E. Aisha
Abdullah Miran Director General of the Knowledge and Human Development Authority – Dubai; and Dr.
Ahmed Mohammed Nour, President of both the Arab Media Union and the Arab Creators Union, UN-
affiliated organizations. The event was also attended by several executive directors and representatives

from leading academic and research institutions, as well as Major General Obaid Muhair bin Suroor,
Deputy Director General, and the Assistant Directors of the General Directorate.

As part of the first day of the conference, H.E. Lt. General Mohammed Ahmed Al Marri, Director General
of the General Directorate of Identity and Foreigners Affairs – Dubai, highlighted in his opening remarks

one of the Directorate’s latest passport control initiatives: the "Unlimited Smart Travel" service, launched
in the First and Business Class lounges at Dubai International Airport – Terminal 3. This service has
been developed in line with the Directorate’s vision to improve the quality of life for travelers and
enhance the efficiency and smoothness of travel procedures.

This service represents a qualitative leap in smart mobility, as it integrates the latest artificial intelligence

technologies for facial recognition and identity verification. It strengthens travelers’ trust and reliance on
smart systems, increases the throughput capacity from one traveler to ten individuals simultaneously,
and contributes to raising the satisfaction of both customers and staff, while reducing service steps and
accelerating passage through travel gates.

In his remarks, H.E. Lt. General Al Marri affirmed that hosting this conference is not merely an academic
gathering, but a reflection of an institutional commitment to driving transformative thinking. He stated:

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