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12/13/23, 1:12 PM Future of work: 24 leaders reveal key trends that will define 2024 in the Middle East - Fast Company Middle East | The future of t…
force. Strife and discontentment made way for a more resilient and
adaptive workforce.
IS
u less As we enter 2024, the workplace continues to evolve, driven by
ways to
technological advancements, societal changes, and lessons from the

rcise to preceding year. Integrating advanced technologies such as AI will
give way to enhanced productivity. The “liquid workforce” concept
becoming
rebranding will gain momentum, emphasizing the need for a highly adaptable
and skill-flexible workforce.

As organizations navigate the landscape, these trends reflect a

commitment to creating resilient work environments that respond to
employees’ evolving needs and expectations in the years to come.

We talked to 24 leaders about how leaders can create the company

culture they want, ways to avoid burnout, how to accommodate Gen

Z, if AI will replace human skills, and more in 2024.

Here’s what they had to say:

Abdallah Abu-Sheikh, CEO, Botim

“One trend reshaping our approach to work involves the rapid

integration of technology into our daily tasks. Over the next decade,

technology is poised to revolutionize how we interact and work,
emphasizing seamless integration, user-centric approaches, and AI

enhancements.

In the rapidly evolving landscape of AI and the fourth industrial
revolution, generative AI is a transformative force challenging

traditional work paradigms. Robots are automating routine tasks,

reshaping labor markets globally, with low-skill jobs facing
potential disruption. However, this same technology that disrupts

also offers opportunities for innovation, increased productivity, and
more efficient services, both in the public and private sectors. To

stay ahead of AI, we must harness its automation potential in

traditional sectors, leading to enhanced efficiency, reduced
operational costs, and increased productivity.”

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