Page 58 - ALEF EDUCATION PR REPORT - DECEMBER 2023

12/13/23, 1:12 PM Future of work: 24 leaders reveal key trends that will define 2024 in the Middle East - Fast Company Middle East | The future of t…
governance framework to be better prepared. Proactively engaging
governments in developing regulatory frameworks, promoting

responsible AI development, and addressing the potential societal

impact of AI advances will help the community keep pace with
current trends and stay ahead of the curve.”

Hady Hajjar, Managing Director, HuManagement

“Workplace trends continue to evolve as we move into more hybrid

and vibrant work modes. Employees’ well-being is one of the most
significant factors in terms of their mental health, wellness

programs, and initiating a healthy work-life balance. Being able to

multitask while keeping a high level of creativity and crisis
management is an integral part of what we do, notably when

managing celebrities, talents, clients, and big events. It comes at the

forefront of keeping us in a leading position as an agency.

Hiring for the desired company culture involves intentional
practices and strategic decisions by leaders. Our values and culture

are clearly stated and visible around our offices. We incorporate our
culture into job descriptions, focusing on skills and experiences and

the candidate’s cultural background, personality, and aspects to

ensure they align with the desired culture. We are on a continuous
feedback appraisal set for our current employees and get their

insights on how we can evolve in the cultural aspect. If needed, we
can make adjustments through surveys, meetings, and one-on-

one discussions.”

Huda Kattan, Founder and CEO, Huda Beauty

“I love how employee wellbeing has become so important in so

many workplaces. From WFH and flexible hours to an increased
focus on mindfulness. This adaptability from companies makes the

work-life balance easier, so employees are happier and have more

control over their lives than the old-fashioned rigid structures used
to give. Some of the benefits my team is offered are ‘Self-Love

Days’, which is where we take a Friday off every two weeks, giving
people time back from all the hard work they’ve put in during the

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