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12/13/23, 1:12 PM Future of work: 24 leaders reveal key trends that will define 2024 in the Middle East - Fast Company Middle East | The future of t…
week. So, the whole company can take a break, breathe, and return
after a 3-day weekend, refreshed and recharged.”

Jonathan Mepsted, VP – Middle East and Africa, Netskope

“We anticipate enhanced use of AI for rapid vulnerability

exploitation and the automated extraction of valuable information.

Adversaries may also leverage generative AI to craft effective
phishing narratives and create realistic deepfake audio and video,

elevating their social engineering capabilities.

We are well-equipped to fight fire with fire. AI’s ability to analyze
vast amounts of data, identify patterns, and automate tasks can

significantly enhance threat detection, incident response, and overall

security posture. One key area where AI is making a significant
impact is in threat identification. AI and machine learning-powered

systems can continuously monitor network traffic, user behavior,

and system logs to detect anomalies and potential threats that might
otherwise go unnoticed by traditional signature-based or rule-based

security solutions.”

Jerome Droesch, CEO – Domestic Health & Health Services,
International Health, Cigna Healthcare

“One trend reshaping how we work is the increasing focus on

employee well-being. Almost 88% of employees globally are
experiencing burnout, with an even higher prevalence among young

adults, where 96% of 18-24-year-olds report burnout, and 91% feel
stressed, as per our survey. Additionally, 53.2% of UAE residents

were happy to take a less-paid job if they had time to do other

things. As organizations emphasize employees returning to the
workplace, they will need to consider how they adapt to this

evolving employee expectation to keep attracting talent.

As the labor market undergoes shifts, leaders must not merely adapt

but deeply understand the evolving needs of their workforce. Recent
data from our Middle East Wellbeing Report underscores the

significance of rising costs, with 72% of respondents expressing that

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