Page 13 - SOBHA REALTY PR REPORT - DECEMBER 2023

Economy Middle East: What have been the biggest challenges you have

encountered and how did you overcome them? What lessons have you learned
from these experiences?

PNC Menon: Like any business, Sobha Group has faced its share of formidable
obstacles in the ever-changing business landscape, as challenges are an inevitable part

of the journey. While difficult, these challenges have also taught us valuable lessons
that have helped shape our resilience and strategic competence. Navigating unforeseen

market fluctuations and economic uncertainties are undoubtedly some of the major

challenges that we have encountered in the industry.
Sobha Group has consistently relied on a combination of resilience and strategic

decision-making to meet these challenges. Even in the face of market fluctuations, our
commitment to driving excellence in every project has remained constant. This

commitment strengthened our market position and instilled confidence in our
stakeholders. Moreover, our ability to adapt to changing conditions, make informed

decisions and stay ahead of the curve has been critical to our sustained success.

https://economymiddleeast.com/news/pnc-menon-sobha/