Page 14 - SOBHA REALTY PR REPORT - DECEMBER 2023

Economy Middle East: The industry where you operate is highly competitive.

What strategies do you have in place to stay ahead of the curve? What are your
thoughts on where the industry is headed?

PNC Menon: Staying ahead of the curve in this fiercely competitive environment
necessitates a strategic approach that goes beyond conventional norms. Our long-term

success can be attributed to our dedication to pushing the boundaries of innovation and
design. Creating an operational model that prioritizes excellent craftsmanship,

customer-centricity and a keen understanding of market trends is a fundamental

component of our approach. This customer-centric approach is more than a strategy,
rather a guiding principle that ensures our long-term viability in an extremely competitive

market.
Technology integration is also at the core of everything we do, from sophisticated

project management tools to smart home solutions. This not only increases the
effectiveness of our offerings but establishes us as leaders in the sector when it comes

to implementing cutting-edge solutions. Most importantly, sustainability is a driving force

in our strategy for the future. As environmental responsibility becomes increasingly
important, we actively integrate sustainable practices into our projects.

Economy Middle East: What important trends do you see emerging in the overall
business landscape and the real estate industry in particular?

PNC Menon: The dynamic market conditions and changing demands of consumers are
causing a rapid transformation in the business landscape, particularly in the real estate

sector. A number of trends are beginning to emerge that are not only impacting the
industry but also determining its future course.

One notable trend that is fundamentally changing the real estate industry is digital

transformation. From virtual property tours to online transactions, the industry is
leveraging digital tools to improve customer experiences and streamline processes. As

a result, it is imperative that businesses move toward a more tech-driven approach.
Another significant trend influencing the real estate market is sustainable development.

With a growing emphasis on environmental awareness, there is an increased focus on
creating environmentally friendly and energy-efficient spaces.

https://economymiddleeast.com/news/pnc-menon-sobha/