Page 15 - SOBHA REALTY PR REPORT - DECEMBER 2023

In the regional context, the industry is embracing the vision of smart cities. Smart cities,
that incorporate cutting-edge technologies like artificial technology and the Internet of

Things are becoming a major trend aimed at improving urban living conditions. At

Sobha Group, we closely monitor these market trends and consider them as integral
components of our strategy. Staying ahead of industry advancements requires a

proactive approach, which makes adapting to these trends more important in our path
forward.

Economy Middle East: How can Sobha Group and the real estate industry in
general contribute to achieving a more sustainable future?

PNC Menon: As leaders in the industry, we have an obligation to uphold sustainability
as an ideology rather than a passing trend.

At Sobha Group, we continue to lead by example in adopting sustainable construction
practices, such as using eco-friendly materials, implementing energy-efficient design

principles and incorporating green building standards. By prioritizing sustainable

construction, we minimize our impact on the environment and set the standard for
responsible development. Similarly, using renewable energy sources like wind and solar

power can greatly lessen the environmental impact of our projects.
We can better meet the growing demand for sustainable living by incorporating these

technologies into our developments, which also helps create a cleaner energy grid. By

integrating these practices into our projects and advocating for sustainability within the
industry, we not only meet the demands of the present generation but also contribute to

a legacy of responsible and forward-thinking real estate development for future
generations.

About PNC Menon
Puthan Naduvakkatt Chenthamaraksha Menon, simply known as PNC Menon, is an

Indian-born Omani billionaire and visionary leader. He came to Oman in 1976 to co-
found an interior decorating business, building it into the real estate conglomerate that it

is today. Currently, he sits as Sobha Group’s chairman emeritus, while his son Ravi is
the chairman.

https://economymiddleeast.com/news/pnc-menon-sobha/