Page 168 - ECI PR REPORT - NOVEMBER 2025

11/4/25, 8:10 AM Inside Forbes Middle East Women’s Summit 2025: Highlights You Don’t Want To Miss
saying they “not opposites.” Meanwhile, Amel Chadli, Cluster President for Gulf Countries at
Schneider Electric, underscored that “when leaders are empowered with a clear purpose, they can

act with agility, make fast decisions, and focus on long-term impact rather than just short-term

KPIs.” Nathalie Amiel-Ferrault, Chief Marketing & Retail Officer at AJEX Logistics Services,
stressed the importance of ambition and precision in execution as key to success.

The summit also explored the artistry and significance of modern jewellery. Hanan Boodai,

Diamond Grader, Jewellery Consultant, and Founder of I Speak Diamonds, reflected on the
timeless value of jewelry, saying, “Rarity is a divine gift that takes millions of years to form,

whether in gold or diamonds. Emotional value, however, is priceless — every piece carries a story, a

feeling, and a memory.”

As conversations turned toward the arts and representation, Saudi actress Lubna Abd Al Aziz took

the stage to reflect on the evolution of Saudi women’s roles in film and television. She shared how
far the kingdom’s creative landscape has come, transforming from a space of limited representation

to one where women now lead both on-screen and behind the scenes.

Moving on, Torkia Mahloul, Cofounder of Ovasave, shared her deeply personal journey that
inspired her to transform the conversation around women’s reproductive health. “Trust starts with

being authentic and real. Because fertility is so personal, it’s essential to speak with the right voice

and never impose your own journey on others,” Mahloul said.

The conversation shifted to the future of fashion and technology, where innovation, creativity, and

storytelling intersect to shape a new era of consumer experiences. Elvira Jain, Founder of Maison
Ellyse Luxury PR, highlighted how technology and creativity must work hand in hand. “Storytelling

is what gives technology its soul. People don’t fall in love with algorithms, they fall in love with the

emotion and the story behind the brand,” she said. Jain discussed how leading fashion houses are
integrating AI into their creative processes, from Ralph Lauren’s personalized styling app to

Burberry’s AI-enhanced heritage campaigns. Juste Navagrudskaite, Lead Personal Shopper at

Ounass, shared how data analytics supports, rather than replaces, personal relationships in luxury
retail. “If you asked me whether I’d rather have all the data in the world or 30 minutes with a client,

I would definitely choose the second,” she said. Mayssa Wasfi, Founder and CEO of MW Fashion
Consultancy, described how AI-generated patterns save time, reduce waste, and improve fittings,

making the design process more efficient and sustainable. However, she cautioned against

overreliance on AI-generated visuals, emphasizing that “real photo shoots and human models still
bring the energy, emotion, and authenticity that customers connect with.”

https://www.forbesmiddleeast.com/leadership/women-leaders/limitless-inspiration-key-moments-from-day-one-of-forbes-middle-easts-womens-summit… 4/7