Page 189 - 7X PR REPORT - OCTOBER 2025

10/22/25, 10:54 AM Amazon to compete with 15-minute delivery services in Dubai, Abu Dhabi - Arabian Business: Latest News on the Middle East, …

Amazon is accelerating its push into the Middle East’s cut-throat quick
We'd like to show you notifications for the latest
commerce
news and updates.
dominated by regional players as a response to shifting consumer behavior.

Sign-up to unlock limited free access

Create your account now

Already have an account? Sign in here

The latest business news

In-depth analysis

Exclusive interviews

The move comes as the e-commerce giant acknowledged that grocery and

perishables represent its weakest category online, with Ronaldo Mouchawar,
VP of Amazon MENA, conceding that e-commerce penetration in consumables

“continues to be fairly small, even all over the world.”

“That probably is the least penetrated category,” Mouchawar told Arabian

Business in an exclusive interview, revealing that the entire online grocery
market in the region sits at an estimated $1-1.5 billion, which is a fraction of the

total grocery sector, particularly in Saudi Arabia, where family sizes drive
consumption levels two to three times higher than the UAE.

A c rce

The launch of Amazon Now marks a significant operational departure for a
company built on massive warehouses and automation. Rather than deploying

its trademark fulfillment infrastructure, Amazon has opted for partnerships with

https://www.arabianbusiness.com/industries/retail/amazon-to-compete-with-15-minute-delivery-services-in-dubai-abu-dhabi 2/7