Page 193 - 7X PR REPORT - OCTOBER 2025

10/20/25, 1:58 PM EtihadWE announces adoption of 'WAYN' during GITEX Global 2025 | Emirates News Agency
government entities and service providers. Unlike traditional email or paper mail, WAYN ensures that only verified and trusted organisations
can send messages, eliminating the risk of spam or fraudulent content.
Yousif Ahmed Al Ali, Chief Executive Officer of EtihadWE, said, “At EtihadWE, we are committed to making life easier for our customers by
embracing the latest national digital solutions. Through WAYN, our customers can be confident that their bills are delivered directly and
securely, wherever they are, and always stored safely in one place. This collaboration also supports the UAE’s expanding fintech and smart
services ecosystem by enabling trusted, cashless, and digitally verifiable transactions.”
He added, “By integrating our billing with WAYN, we reaffirm our role as an active contributor to the UAE’s digital transformation journey. This
milestone demonstrates our commitment to providing services that are innovative, reliable, and aligned with the UAE’s vision for a smarter,
more sustainable future.”
Tariq Al Wahedi, Group Chief Executive Officer of 7X, said, “7X designed WAYN to bring trust and simplicity to the way people in the UAE
receive important communications. By joining the platform, EtihadWE ensures its customers benefit from a new level of convenience and data
protection. This partnership reflects how digital transformation directly enhances people’s everyday lives while strengthening the UAE’s
position as a global leader in digital services.”
The announcement, made during GITEX Global 2025, underscores both EtihadWE and 7X’s ongoing efforts to enhance customer
convenience, strengthen data privacy, and advance the UAE’s national agenda for digital transformation.
Through this initiative, EtihadWE customers can now access their bills anytime and anywhere, confident that their information is secure,
protected, and always available in their digital mailbox.

https://www.wam.ae/en/article/bm8fiee-etihadwe-announces-adoption-wayn-during-gitex 2/2