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10/20/25, 2:00 PM EtihadWE Announces Adoption of WAYN During GITEX 2025, Advancing UAE’s Digital Transformation - Middle East Business Ne…
EtihadWE Announces Adoption of WAYN During
GITEX 2025, Advancing UAE’s Digital

Transformation

October 16, 2025

Dubai, UAE,October 2025: On the sidelines of its participation in GITEX Global 2025, Etihad
Water and Electricity (EtihadWE), the leading provider of water and electricity services and
a key enabler of development and sustainability across the Northern Emirates, announced
their official integration with WAYN, the UAE’s Digital P.O. Box. The initiative enables
EtihadWE to deliver customer bills and payment notifications through a secure and trusted
digital channel — marking it as the first utilities company on the WAYN platform.

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With this step, EtihadWE customers will now receive their bills directly in their personal
WAYN account, known as a ‘WAYN’ ID. Each ‘WAYN’ ID is a lifetime digital mailbox linked to
UAE Pass, providing every resident with a secure place to receive official communications
from government entities and service providers. Unlike traditional email or paper mail,
WAYN ensures that only verified and trusted organisations can send messages, eliminating
the risk of spam or fraudulent content.

Eng. Yousif Ahmed Al Ali, Chief Executive Officer of EtihadWE, said:

“At EtihadWE, we are committed to making life easier for our customers by embracing the
latest national digital solutions. Through WAYN, our customers can be confident that their
bills are delivered directly and securely, wherever they are, and always stored safely in one
place. This collaboration also supports the UAE’s expanding fintech and smart services
ecosystem by enabling trusted, cashless, and digitally verifiable transactions.”

He added:

“By integrating our billing with WAYN, we reaffirm our role as an active contributor to the
UAE’s digital transformation journey. This milestone demonstrates our commitment to
providing services that are innovative, reliable, and aligned with the UAE’s vision for a
smarter, more sustainable future.”

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