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10/20/25, 2:01 PM Etihad Water and Electricity Becomes First Utility to Join WAYN Digital P.O. Box Platform - GCC BUSINESS WATCH
space for receiving official communications from government entities and service providers.

Unlike traditional email or postal systems, WAYN ensures that only verified organisations can send messages,
offering protection from spam and fraud while ensuring reliability and data integrity.

Enhancing Customer Experience through Smart Integration

Yousif Ahmed Al Ali, Chief Executive Officer of EtihadWE, said that this milestone reinforces the company’s

commitment to providing smarter, more accessible, and customer-focused services.

“At EtihadWE, we are committed to making life easier for our customers by embracing the latest national digital
solutions. Through WAYN, our customers can be confident that their bills are delivered securely and
conveniently, wherever they are,” he said.

“This partnership also supports the UAE’s fintech and smart services ecosystem, enabling trusted, cashless, and
digitally verifiable transactions.”

Al Ali added that integrating billing with WAYN reflects EtihadWE’s dedication to supporting the UAE’s vision
for a smarter, more sustainable future, where convenience, innovation, and data security converge to improve

everyday life for residents.

WAYN: A Trusted Platform for the UAE’s Digital Future

Tariq Al Wahedi, Group Chief Executive Officer of 7X, the company behind the WAYN platform, highlighted
the transformative nature of the initiative:

“WAYN was designed to bring trust and simplicity to how people in the UAE receive important
communications. By joining the platform, EtihadWE ensures its customers enjoy unmatched convenience and

data protection. This partnership shows how digital transformation directly enhances people’s daily experiences
while reinforcing the UAE’s leadership in smart digital services.”

The collaboration underlines both EtihadWE and 7X’s shared mission to advance digital trust, streamline
communication, and strengthen cybersecurity across government and service ecosystems.

By integrating with WAYN, EtihadWE’s customers can now access their bills anytime, anywhere, knowing their

information is protected under the highest standards of data privacy and digital reliability.

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