Page 207 - 7X PR REPORT - OCTOBER 2025

10/20/25, 2:01 PM EtihadWE announces adoption of 'WAYN' during GITEX Global 2025
With this step, EtihadWE customers will now receive their bills directly in

their personal WAYN account, known as a 'WAYN' ID. Each 'WAYN' ID is a

lifetime digital mailbox linked to UAE Pass, providing every resident with a

secure place to receive official communications from government entities

and service providers. Unlike traditional email or paper mail, WAYN

ensures that only verified and trusted organisations can send messages,

eliminating the risk of spam or fraudulent content.

Yousif Ahmed Al Ali, Chief Executive Officer of EtihadWE, said, "At

EtihadWE, we are committed to making life easier for our customers by

embracing the latest national digital solutions. Through WAYN, our

customers can be confident that their bills are delivered directly and

securely, wherever they are, and always stored safely in one place. This

collaboration also supports the UAE's expanding fintech and smart services

ecosystem by enabling trusted, cashless, and digitally verifiable

transactions."

He added, "By integrating our billing with WAYN, we reaffirm our role as an

active contributor to the UAE's digital transformation journey. This

milestone demonstrates our commitment to providing services that are

innovative, reliable, and aligned with the UAE's vision for a smarter, more

sustainable future."

Tariq Al Wahedi, Group Chief Executive Officer of 7X, said, "7X designed

WAYN to bring trust and simplicity to the way people in the UAE receive

important communications. By joining the platform, EtihadWE ensures its

customers benefit from a new level of convenience and data protection.

This partnership reflects how digital transformation directly enhances

people's everyday lives while strengthening the UAE's position as a global

leader in digital services."

https://www.bignewsnetwork.com/news/278640345/etihadwe-announces-adoption-of-wayn-during-gitex-global-2025 2/8