Page 210 - 7X PR REPORT - OCTOBER 2025

10/20/25, 2:02 PM EtihadWE & WAYN Launch UAE’s First Secure Digital Billing
system is its robust security framework, which permits only verified and authenticated organizations to distribute
messages. This design effectively removes the dangers associated with spam emails and fraudulent paper mail,

ensuring that communications are both legitimate and secure.

Eng. Yousif Ahmed Al Ali, the Chief Executive Officer of EtihadWE, highlighted the company’s dedication to
innovation and enhancing customer experience. He stated that the partnership with WAYN gives customers peace
of mind, knowing their billing information is delivered and stored with the highest level of security in one

centralized location. He further noted that this move actively supports the growth of the UAE’s fintech and smart
services landscape by facilitating transactions that are trusted, cashless, and digitally verifiable.

Echoing this sentiment, Tariq Al Wahedi, Group CEO of 7X, the developer behind the WAYN platform,
commented on the broader impact of the collaboration. He expressed that EtihadWE’s adoption of WAYN is setting
a new standard for convenience and trust in how companies communicate with their users. This partnership, he

affirmed, solidifies the UAE’s reputation as a global frontrunner in the delivery of advanced digital services and the
protection of user data.

This collaboration is fully aligned with the UAE’s national objectives for digital transformation and environmental
sustainability. By drastically cutting down on paper consumption, the initiative promotes greater operational

efficiency, enhances transparency, and supports ecological responsibility. EtihadWE customers benefit from the
ability to access their billing details at any time and from any location, a feature that reinforces the country’s

strategic move towards a more intelligent and interconnected digital economy.

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