Page 190 - 7X PR REPORT - OCTOBER 2025

10/22/25, 10:54 AM Amazon to compete with 15-minute delivery services in Dubai, Abu Dhabi - Arabian Business: Latest News on the Middle East, …

existing retail networks, a strategy that highlights both the capital intensity of

quick commerce and th
news and updates.

The approach includes tie-ups with Emirates Post’s 7x brand, converting post
offices into micro-fulfillment centers, along with partnerships with regional
grocery chains Lulu in the UAE and Al Othaim in Saudi Arabia.

“Instead of building our own big buildings, figure out who’s already on the

ground,” Mouchawar said, defending the strategy as a way to “get as close as

we can to customers in a capital-efficient manner.”

Amazon’s entry into 15-minute delivery puts it in direct competition with
established regional players who have spent years building last-mile logistics

networks specifically designed for ultra-fast grocery delivery.

When pressed on differentiation, Mouchawar pivoted to Amazon’s broader
catalogue rather than addressing specific quick commerce advantages.

“Amazon offers millions of products,” he said.

The operational complexity of 15-minute delivery has forced Amazon to rebuild
core systems from scratch. The company now replenishes inventory hourly

rather than daily, compressing fulfillment windows from hours to minutes while
maintaining accuracy across fresh, frozen, and perishable goods, he added.

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