Page 141 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/16/25, 11:45 AM ADTD signs partnership agreement with German Dertour Group

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AJMAN, 15th May, 2025 (WAM) -- The Ajman Department of Tourism Development (ADTD) entered into a strategic
partnership with Dertour Group, a leading German tourism promotion company, as part of the department's ongoing
efforts to strengthen its global presence and broaden collaboration with international markets.

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The agreement was signed during a promotional tour organised by the department in Germany, in the presence of
Mahmood Khaleel Alhashmi, Director-General of ADTD.

This agreement aims to support the department's strategic plans for expanding into European markets and attracting new
segments of visitors. This will be accomplished by introducing innovative digital promotional campaigns, organising
awareness events, and leveraging various media platforms in Germany, Austria, and Switzerland.
The agreement also includes the launch of a representative office for the department in Europe to act as a liaison with
tourism companies and private sector partners, thereby increasing engagement with the target audience.
Mahmood Alhashmi affirmed that this move is part of the department's strategic efforts to broaden the scope of
international cooperation and open up new avenues for tourism investment. He stated that the European market is one of
the most promising markets that the department is targeting as part of its strategy to diversify tourism and increase the
number of visitors arriving in the emirate.

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He added, "Through this agreement, we seek to build qualitative partnerships with specialised and experienced institutions
and facilitate the successful execution of advanced marketing initiatives that highlight Ajman's unique tourism and cultural
assets, thereby elevating its appeal as a preferred destination for European tourists.”
The Dertour Group is a specialist in promoting tourist destinations across Europe. The group has an extensive network of
partners in the tourism sector, which presents the department with greater opportunities to reach a wider audience and
implement collaborative programs with market leaders.

The latest agreement also complements the Ajman Vision 2030 framework, which focuses on innovation and integration in
tourism marketing, as well as the expansion of global partnerships. As a result, this will help achieve sustainable growth for
the tourism sector and enhance its contribution to the local economy.
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