Page 139 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/16/25, 11:44 AM Ajman Department of Tourism Development partners with Dertour Group
This agreement aligns with the department’s strategic plans to expand into European markets and

attract new segments of visitors. This will be achieved through innovative digital promotional
campaigns, awareness events, and by leveraging multiple media platforms in Germany, Austria, and

Switzerland.

The partnership also seeks to launch a representative office for the department in Europe, serving as

liaison with tourism companies and private sector partners, thereby boosting engagement with the

target audience.

His Excellency Mahmood Khaleel Alhashmi stressed that the European market is one of the most

promising markets that the department is targeting as part of its strategy to drive growth in tourism
while boosting the number of visitors arriving in the emirate.

“Through this agreement, we seek to build qualitative partnerships

with specialized and experienced institutions and facilitate the

successful execution of advanced marketing initiatives that highlight

Ajman’s unique tourism and cultural assets, thereby elevating its

appeal as a preferred destination for European tourists.” H.E. Mahmood Khaleel
Alhashmi
Director-General –
Ajman Tourism
Development Department

With vast network of partners in the tourism sector, The Dertour Group offers the department greater

opportunities to reach a wider audience and implement collaborative programs with market leaders.

Furthermore, the agreement falls in line the Ajman Vision 2030 framework, which focuses on driving

innovation and integration in tourism marketing, as well as the expansion of global partnerships. As a
result, this will contribute to sustainable growth for the tourism sector while supporting the development

of the local economy.

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