Page 137 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/16/25, 11:44 AM Ajman Department of Tourism Development signs strategic partnership agreement with German Dertour Group to strengthen its pr…
Ajman Department Of Tourism Development Signs Strategic Partnership Agreement

With German Dertour Group To Strengthen Its Presence Across European Market

By Editor_wr Last updated May 15, 2025

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The Ajman Department of Tourism Development (ADTD) entered into a strategic partnership with Dertour Group, a leading German tourism
promotion company, as part of the department’s ongoing efforts to strengthen its global presence and broaden collaboration with international markets.
The agreement was signed during a promotional tour organised by the department in Germany, under the presence of His Excellency Mahmood
Khaleel Alhashmi, Director General of ADTD.

This agreement aims to support the department’s strategic plans for expanding into European markets and attracting new segments of visitors. This will
be accomplished by introducing innovative digital promotional campaigns, organising awareness events, and leveraging various media platforms in
Germany, Austria, and Switzerland. The agreement also includes the launch of a representative office for the department in Europe to act as a liaison
with tourism companies and private sector partners, thereby increasing engagement with the target audience.

His Excellency Mahmood Khaleel Alhashmi affirmed that this move is part of the department’s strategic efforts to broaden the scope of international
cooperation and open up new avenues for tourism investment. His Excellency stated that the European market is one of the most promising markets
that the department is targeting as part of its strategy to diversify tourism and increase the number of visitors arriving in the emirate.

His Excellency added, “Through this agreement, we seek to build qualitative partnerships with specialised and experienced institutions and facilitate
the successful execution of advanced marketing initiatives that highlight Ajman’s unique tourism and cultural assets, thereby elevating its appeal as a
preferred destination for European tourists.”

The Dertour Group is a specialist in promoting tourist destinations across Europe. The group has an extensive network of partners in the tourism sector,
which presents the department with greater opportunities to reach a wider audience and implement collaborative programs with market leaders.

The latest agreement also complements the Ajman Vision 2030 framework, which focuses on innovation and integration in tourism marketing, as well
as the expansion of global partnerships. As a result, this will help achieve sustainable growth for the tourism sector and enhance its contribution to the
local economy.

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