Page 132 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/16/25, 11:43 AM ADTD Partners With Dertour Group To Boost Tourism In Europe - OneArabia
ADTD Signs Strategic Partnership With Dertour Group To Enhance

European Tourism Efforts

By OneArabia
Published: Thursday, May 15, 2025, 18:28 [GST] The Ajman Department of Tourism Development (ADTD) has partnered with Dertour
Group, a prominent German tourism company. This collaboration aims to enhance Ajman's global presence and foster international market

connections. The agreement was formalised during a promotional tour in Germany, attended by Mahmood Khaleel Alhashmi, Director-General of
ADTD.

This partnership is designed to support ADTD's strategic plans to penetrate European markets and attract diverse visitor segments. It involves
launching innovative digital campaigns, hosting awareness events, and utilising media platforms in Germany, Austria, and Switzerland. Additionally, a
representative office will be established in Europe to liaise with tourism companies and private sector partners.

Mahmood Alhashmi highlighted the department's commitment to expanding international cooperation and exploring new tourism investment
opportunities. He noted that the European market is a key target for diversifying tourism and increasing visitor numbers to Ajman. "Through this
agreement, we seek to build qualitative partnerships with specialised and experienced institutions," he said.

The Dertour Group specialises in promoting tourist destinations across Europe. With its extensive network of partners in the tourism sector, this

collaboration offers ADTD greater opportunities to reach a broader audience and implement joint programs with industry leaders. This strategic move

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