Page 128 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/16/25, 11:41 AM Ajman Tourism Partners with Dertour to Expand European Market Presence - Travel And Tour World
A central feature of the agreement is the establishment of a new representative office in Europe. This office will serve
as a crucial liaison between Ajman’s tourism department and local tourism companies, travel agencies, and private
sector partners. The presence of this office is expected to deepen engagement with the target markets, facilitate
smoother cooperation, and enable more responsive marketing efforts tailored to the preferences and trends of
European travelers.

This initiative aligns with Ajman’s broader strategic goals of diversifying its tourism economy and increasing the
overall number of international visitors. By focusing on high-potential markets in Europe, the department aims to
reduce reliance on traditional visitor sources and create sustainable growth channels.
Ajman’s tourism assets, ranging from its pristine beaches and cultural heritage sites to luxury resorts and adventure
activities, offer a rich palette for attracting European tourists. The partnership with the German company will enable
these attributes to be communicated more effectively and compellingly to travelers who value cultural authenticity,
relaxation, and experiential travel.
In addition to boosting visitor arrivals, this partnership aims to stimulate tourism-related investment in Ajman by
showcasing the emirate’s potential to European investors. Strengthening ties with tourism companies and the private
sector in Europe will open up new avenues for collaboration, joint ventures, and infrastructure development, all of
which are critical to the sustainable growth of Ajman’s tourism sector.
The decision to partner with a European firm also reflects a trend among emerging travel destinations to localize
their marketing strategies. By operating closer to their target markets, these destinations can tailor their messaging,
promotions, and services to better align with the cultural expectations and preferences of potential visitors.

As the global travel industry continues to recover and evolve, Ajman’s move to increase its European engagement
demonstrates a forward-thinking approach to tourism development. Through a mix of innovative marketing, strategic
partnerships, and infrastructure expansion, the emirate is positioning itself as a competitive and attractive
destination on the global stage.
This partnership is expected to drive meaningful growth in European visitor numbers, further diversify Ajman’s
tourism portfolio, and contribute positively to the emirate’s economy. With Europe being a key target region, these
efforts will likely place Ajman on the map for travelers seeking fresh, authentic, and culturally rich destinations
beyond the usual hotspots.

Final Thoughts
Ajman’s strategic partnership with a leading German tourism promotion company marks a pivotal moment in the
emirate’s efforts to broaden its reach in the competitive European travel market. By combining innovative digital
marketing campaigns, targeted awareness events, and a dedicated European representative office, Ajman is not

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