Page 125 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/16/25, 11:40 AM Ajman Tourism teams with Dertour to boost European presence
Ajman Tourism teams with Dertour to boost European presence
Ajman, 21 hours, 46 minutes ago
The Ajman Department of Tourism Development (ADTD) entered into a strategic partnership with Dertour Group, a German tourism promotion
company, as part of the department's ongoing efforts to strengthen its global presence and broaden collaboration with international markets.

The agreement was signed during a promotional tour organised by the department in Germany, under the presence of Mahmood Khaleel
Alhashmi, Director General of ADTD.

This agreement aims to support the department's strategic plans for expanding into European markets and attracting new segments of visitors.
This will be accomplished by introducing innovative digital promotional campaigns, organising awareness events, and leveraging various media
platforms in Germany, Austria, and Switzerland.

The agreement also includes the launch of a representative office for the department in Europe to act as a liaison with tourism companies and
private sector partners, thereby increasing engagement with the target audience.

Alhashmi affirmed that this move is part of the department's strategic efforts to broaden the scope of international cooperation and open up new
avenues for tourism investment. His Excellency stated that the European market is one of the most promising markets that the department is
targeting as part of its strategy to diversify tourism and increase the number of visitors arriving in the emirate.

He added, "Through this agreement, we seek to build qualitative partnerships with specialised and experienced institutions and facilitate the
successful execution of advanced marketing initiatives that highlight Ajman's unique tourism and cultural assets, thereby elevating its appeal as a
preferred destination for European tourists.” -TradeArabia News Service

https://tradearabia.com/news/TTN_433387.html 1/1