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5/16/25, 11:40 AM Ajman Department of Tourism Development signs strategic partnership agreement with German Dertour Group

The agreement was signed during a promotional tour organised by the department in Germany. Image Courtesy: ADTD

Ajman Department of Tourism Development signs strategic
partnership agreement with German Dertour Group

To strengthen its presence across European market
Press Release

May 15, 2025

Ajman, UAE: The Ajman Department of Tourism Development (ADTD) entered into a strategic partnership with Dertour Group, a
leading German tourism promotion company, as part of the department's ongoing efforts to strengthen its global presence and
broaden collaboration with international markets. The agreement was signed during a promotional tour organised by the
department in Germany, under the presence of His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD.

This agreement aims to support the department's strategic plans for expanding into European markets and attracting new
segments of visitors. This will be accomplished by introducing innovative digital promotional campaigns, organising awareness
events, and leveraging various media platforms in Germany, Austria, and Switzerland. The agreement also includes the launch of a
representative office for the department in Europe to act as a liaison with tourism companies and private sector partners, thereby
increasing engagement with the target audience.

His Excellency Mahmood Khaleel Alhashmi affirmed that this move is part of the department's strategic efforts to broaden the
scope of international cooperation and open up new avenues for tourism investment. His Excellency stated that the European
market is one of the most promising markets that the department is targeting as part of its strategy to diversify tourism and increase
the number of visitors arriving in the emirate.

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