Page 118 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/19/25, 9:15 AM ADTD signs partnership agreement with German Dertour Group

ADTD signs partnership

agreement with German

Dertour Group

WAM
16th May 2025, 00:19 GMT+11

AJMAN, 15th May, 2025 (WAM) -- The Ajman Department of Tourism
Development (ADTD) entered into a strategic partnership with Dertour Group, a
leading German tourism promotion company, as part of the department's ongoing
efforts to strengthen its global presence and broaden collaboration with international
markets.

The agreement was signed during a promotional tour organised by the department
in Germany, in the presence of Mahmood Khaleel Alhashmi, Director-General of
ADTD.

This agreement aims to support the department's strategic plans for expanding into
European markets and attracting new segments of visitors. This will be
accomplished by introducing innovative digital promotional campaigns, organising
awareness events, and leveraging various media platforms in Germany, Austria, and
Switzerland.

The agreement also includes the launch of a representative office for the department
in Europe to act as a liaison with tourism companies and private sector partners,
thereby increasing engagement with the target audience.

Mahmood Alhashmi affirmed that this move is part of the department's strategic
efforts to broaden the scope of international cooperation and open up new avenues
for tourism investment. He stated that the European market is one of the most
promising markets that the department is targeting as part of its strategy to diversify
tourism and increase the number of visitors arriving in the emirate.

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