Page 121 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/16/25, 11:32 AM ADTD signs partnership agreement with German Dertour Group | Emirates News Agency
The agreement also includes the launch of a representative office for the department in Europe to act as a

liaison with tourism companies and private sector partners, thereby increasing engagement with the target

audience.
Mahmood Alhashmi affirmed that this move is part of the department's strategic efforts to broaden the

scope of international cooperation and open up new avenues for tourism investment. He stated that the

European market is one of the most promising markets that the department is targeting as part of its
strategy to diversify tourism and increase the number of visitors arriving in the emirate.

He added, "Through this agreement, we seek to build qualitative partnerships with specialised and

experienced institutions and facilitate the successful execution of advanced marketing initiatives that

highlight Ajman's unique tourism and cultural assets, thereby elevating its appeal as a preferred destination

for European tourists.”
The Dertour Group is a specialist in promoting tourist destinations across Europe. The group has an

extensive network of partners in the tourism sector, which presents the department with greater

opportunities to reach a wider audience and implement collaborative programs with market leaders.
The latest agreement also complements the Ajman Vision 2030 framework, which focuses on innovation

and integration in tourism marketing, as well as the expansion of global partnerships. As a result, this will

help achieve sustainable growth for the tourism sector and enhance its contribution to the local economy.

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