Page 114 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/19/25, 9:14 AM UAE Enhances Ajman's Tourism Appeal in Europe with Dertour Group Agreement - UPPERNEWS: UAE news, Dubai news, technol…
UAE ENHANCES AJMAN’S TOURISM APPEAL IN

EUROPE WITH DERTOUR GROUP AGREEMENT

17.05.2025 BY UPPERNEWS TEAM 1 0

The UAE has significantly expanded Ajman’s international tourism outreach through a landmark agreement with Germany’s Dertour
Group, a prominent tourism promotion company in Europe. This strategic collaboration aims to strengthen Ajman’s presence in key
European markets—specifically Germany, Austria, and Switzerland—by establishing a dedicated representative office and executing
targeted digital campaigns and promotional events. This initiative supports the UAE’s broader vision of diversifying its tourism
economy and attracting a wider range of international visitors, marking a crucial step in positioning Ajman as a competitive destination
on the global travel map.

Credit: Travel And Tour World

Ajman’s Department of Tourism Development (ADTD) has finalized the agreement with Dertour Group during a high-level promotional tour in
Germany. This partnership aligns with the department’s strategic goals to penetrate key European markets identified as high-potential regions,
which could significantly increase inbound travel to Ajman. The collaboration signifies a pivotal moment for the emirate as it seeks to attract more
European visitors through modern digital campaigns and enhanced international cooperation.

A key aspect of this agreement is the planned establishment of a dedicated representative office for Ajman’s Department of Tourism Development
in Europe. This office will act as a liaison between the department and private sector tourism entities, including travel companies, tour operators,
hospitality providers, and media partners throughout the region. This physical presence will enhance cooperation, facilitate tailored promotions,
and enable a more responsive approach to market-specific trends and consumer preferences.
Furthermore, the agreement includes the deployment of multi-platform digital promotional campaigns tailored specifically for European audiences.
These campaigns will leverage Dertour Group’s extensive distribution channels and marketing capabilities to position Ajman as a unique,

https://news.uppersetup.com/tourism/2025/05/17/uae-enhances-ajmans-tourism-appeal-in-europe-with-dertour-group-agreement/ 1/2