Page 115 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/19/25, 9:14 AM UAE Enhances Ajman's Tourism Appeal in Europe with Dertour Group Agreement - UPPERNEWS: UAE news, Dubai news, technol…
accessible, and culturally rich destination. Promotional efforts will focus on showcasing Ajman’s natural landscapes, family-friendly attractions,
resort facilities, heritage sites, and warm hospitality, appealing to European travelers seeking a blend of relaxation and cultural exploration.

The partnership with Dertour Group is also designed to broaden international cooperation and promote tourism investment in Ajman. By enhancing
the emirate’s visibility in European markets, the initiative aims to increase visitor numbers and stimulate inbound investments into Ajman’s tourism
infrastructure. The UAE leadership has consistently prioritized tourism diversification as a pillar of economic growth, and Ajman is taking deliberate
steps to contribute to this vision.

Germany, Austria, and Switzerland comprise a combined population of over 100 million people, known for their high propensity for international
travel. German travelers are particularly recognized for their interest in cultural tourism, beach holidays, and luxury experiences—key attributes
that Ajman is well-suited to deliver. The emirate’s growing collection of luxury hotels, heritage districts, and eco-tourism initiatives align seamlessly
with European travel trends.

The agreement with Dertour Group is expected to elevate Ajman’s global tourism profile significantly. Moving forward, the emirate will aim to
balance seasonal tourism flows and reduce reliance on traditional markets by reaching out to international markets with diverse traveler profiles
and higher spending averages. This strategic pivot is anticipated to strengthen Ajman’s tourism economy in an increasingly competitive
environment.

Ajman’s establishment of a direct foothold in Europe reflects an understanding of the evolving global tourism landscape. By collaborating with
Dertour Group, the emirate will benefit from data-driven marketing strategies and tailored communication models. This approach will enable the
Department of Tourism Development to monitor campaign performance and ensure that promotional spending yields measurable returns.

The new representative office is expected to serve as a hub for ongoing engagement with tourism stakeholders across Europe. It will facilitate co-
branded travel packages, familiarization trips for media and influencers, and B2B matchmaking between Emirati tourism operators and European
wholesalers. These initiatives aim to enhance trust and mutual understanding, leading to sustainable increases in visitor traffic and tourism
revenue.

Ajman has positioned itself as a rising destination in the UAE, with plans to develop its tourism sector as a major pillar of its non-oil economy. The
emirate’s authorities are focused on enhancing tourism infrastructure, expanding hotel capacity, and improving accessibility. The agreement with
Dertour Group stands as a significant step in Ajman’s proactive approach to forging global alliances and boosting its tourism appeal in Europe.

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