Page 112 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/19/25, 9:14 AM Ajman Department of Tourism Development signs strategic partnership agreement with German Dertour Group to strengthen its pre…
Ajman Department of Tourism Development signs strategic partnership
agreement with German Dertour Group to strengthen its presence across
European market

May 16, 2025 by Newsdesk 86

Share Post

Share Share Share Tweet Share

The Ajman Department of Tourism Development (ADTD) entered into a strategic partnership with Dertour Group, a leading German tourism
promotion company, as part of the department’s ongoing efforts to strengthen its global presence and broaden collaboration with
international markets. The agreement was signed during a promotional tour organised by the department in Germany, under the presence
of His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD.

This agreement aims to support the department’s strategic plans for expanding into European markets and attracting new segments of
visitors. This will be accomplished by introducing innovative digital promotional campaigns, organising awareness events, and leveraging
various media platforms in Germany, Austria, and Switzerland. The agreement also includes the launch of a representative office for the
department in Europe to act as a liaison with tourism companies and private sector partners, thereby increasing engagement with the target
audience.

His Excellency Mahmood Khaleel Alhashmi affirmed that this move is part of the department’s strategic efforts to broaden the scope of
international cooperation and open up new avenues for tourism investment. His Excellency stated that the European market is one of the
most promising markets that the department is targeting as part of its strategy to diversify tourism and increase the number of visitors
arriving in the emirate.

His Excellency added, “Through this agreement, we seek to build qualitative partnerships with specialised and experienced institutions and
facilitate the successful execution of advanced marketing initiatives that highlight Ajman’s unique tourism and cultural assets, thereby
elevating its appeal as a preferred destination for European tourists.”

The Dertour Group is a specialist in promoting tourist destinations across Europe. The group has an extensive network of partners in the
tourism sector, which presents the department with greater opportunities to reach a wider audience and implement collaborative programs

https://menews.ae/news/ajman-department-of-tourism-development-signs-strategic-partnership-agreement-with-german-dertour-group-to-strengthen-it… 1/2