Page 109 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/19/25, 9:10 AM Ajman Tourism Expands European Footprint Through Strategic Partnership with Dertour Group – GCC BUSINESS WATCH
Mahmood Alhashmi emphasized the importance of this partnership, stating:
“The European market represents a high-potential segment for Ajman’s tourism ambitions. This partnership aligns with our strategic roadmap
to position Ajman as a competitive and attractive destination on the global tourism map.”
He further noted that ADTD is committed to forming impactful collaborations with seasoned industry leaders to deliver compelling marketing
campaigns that showcase Ajman’s unique cultural, historical, and leisure offerings.

Dertour Group, known for its vast tourism promotion network across Europe, is set to play a pivotal role in enhancing Ajman’s visibility and
driving targeted tourism flows to the emirate. Through this collaboration, Ajman will be able to engage in joint initiatives with European tour
operators and expand its access to new traveller demographics.

The move is in line with Ajman Vision 2030, which underscores innovation, integration, and international cooperation as key pillars for
sustainable development in the tourism sector. The agreement is expected to contribute significantly to the emirate’s economy by increasing
tourist arrivals and fostering tourism-related investments.

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