Page 106 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/19/25, 9:08 AM ADTD signs partnership agreement with German Dertour Group – UAE Business and Travel Insights – TotalUAE.com
ADTD signs partnership agreement with German Dertour

Group

BY CONTENT ADMIN

AJMAN, 15th May, 2025 (WAM) — The Ajman Department of Tourism Development (ADTD) entered into a strategic partnership with
Dertour Group, a leading German tourism promotion company, as part of the department’s ongoing efforts to strengthen its global presence
and broaden collaboration with international markets.

The agreement was signed during a promotional tour organised by the department in Germany, in the presence of Mahmood Khaleel
Alhashmi, Director-General of ADTD.

This agreement aims to support the department’s strategic plans for expanding into European markets and attracting new segments of visitors.
This will be accomplished by introducing innovative digital promotional campaigns, organising awareness events, and leveraging various
media platforms in Germany, Austria, and Switzerland.

The agreement also includes the launch of a representative office for the department in Europe to act as a liaison with tourism companies and
private sector partners, thereby increasing engagement with the target audience.

Mahmood Alhashmi affirmed that this move is part of the department’s strategic efforts to broaden the scope of international cooperation and
open up new avenues for tourism investment. He stated that the European market is one of the most promising markets that the department is
targeting as part of its strategy to diversify tourism and increase the number of visitors arriving in the emirate.

He added, “Through this agreement, we seek to build qualitative partnerships with specialised and experienced institutions and facilitate the
successful execution of advanced marketing initiatives that highlight Ajman’s unique tourism and cultural assets, thereby elevating its appeal
as a preferred destination for European tourists.”

The Dertour Group is a specialist in promoting tourist destinations across Europe. The group has an extensive network of partners in the
tourism sector, which presents the department with greater opportunities to reach a wider audience and implement collaborative programs
with market leaders.

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