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Ajman Department of Tourism Development signs partnership agreement with Dertour Group

Vicky Karantzavelou
16.05.2025

Ajman Tourism partners with Germany’s Dertour Group to boost European market presence
through digital campaigns, events, and a new European representative office.

AJMAN, UAE – The Ajman Department of Tourism Development (ADTD) entered into a strategic
partnership with Dertour Group, a leading German tourism promotion company, as part of the
department’s ongoing efforts to strengthen its global presence and broaden collaboration with
international markets. The agreement was signed during a promotional tour organised by the
department in Germany, under the presence of His Excellency Mahmood Khaleel Alhashmi,
Director General of ADTD.

This agreement aims to support the department’s strategic plans for expanding into European
markets and attracting new segments of visitors. This will be accomplished by introducing
innovative digital promotional campaigns, organising awareness events, and leveraging various
media platforms in Germany, Austria, and Switzerland. The agreement also includes the launch of a
representative office for the department in Europe to act as a liaison with tourism companies and
private sector partners, thereby increasing engagement with the target audience.

https://www.traveldailynews.com/tour-operators/ajman-department-of-tourism-development-
signs-partnership-agreement-with-dertour-group/