Page 111 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

His Excellency Mahmood Khaleel Alhashmi affirmed that this move is part of the department’s
strategic efforts to broaden the scope of international cooperation and open up new avenues for
tourism investment. His Excellency stated that the European market is one of the most promising
markets that the department is targeting as part of its strategy to diversify tourism and increase the
number of visitors arriving in the emirate.

His Excellency added, “Through this agreement, we seek to build qualitative partnerships with
specialised and experienced institutions and facilitate the successful execution of advanced
marketing initiatives that highlight Ajman’s unique tourism and cultural assets, thereby elevating its
appeal as a preferred destination for European tourists.”

The Dertour Group is a specialist in promoting tourist destinations across Europe. The group has an
extensive network of partners in the tourism sector, which presents the department with greater
opportunities to reach a wider audience and implement collaborative programs with market
leaders.

The latest agreement also complements the Ajman Vision 2030 framework, which focuses on
innovation and integration in tourism marketing, as well as the expansion of global partnerships. As
a result, this will help achieve sustainable growth for the tourism sector and enhance its
contribution to the local economy.

https://www.traveldailynews.com/tour-operators/ajman-department-of-tourism-development-
signs-partnership-agreement-with-dertour-group/