Page 130 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/16/25, 11:42 AM Ajman Department of Tourism Development signs strategic partnership agreement with German Dertour Group to strengthen its pr…

Ajman Department of Tourism Development signs strategic

partnership agreement with German Dertour Group to strengthen

its presence across European market

By PR News Desk 15/05/2025

The Ajman Department of Tourism Development (ADTD) entered into a strategic partnership with Dertour Group, a leading German
tourism promotion company, as part of the department’s ongoing efforts to strengthen its global presence and broaden collaboration with
international markets. The agreement was signed during a promotional tour organised by the department in Germany, under the
presence of His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD.

This agreement aims to support the department’s strategic plans for expanding into European markets and attracting new segments of
visitors. This will be accomplished by introducing innovative digital promotional campaigns, organising awareness events, and leveraging
various media platforms in Germany, Austria, and Switzerland. The agreement also includes the launch of a representative office for the
department in Europe to act as a liaison with tourism companies and private sector partners, thereby increasing engagement with the
target audience.

His Excellency Mahmood Khaleel Alhashmi affirmed that this move is part of the department’s strategic efforts to broaden the scope of
international cooperation and open up new avenues for tourism investment. His Excellency stated that the European market is one of the
most promising markets that the department is targeting as part of its strategy to diversify tourism and increase the number of visitors
arriving in the emirate.

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His Excellency added, “Through this agreement, we seek to build qualitative partnerships with specialised and experienced institutions
and facilitate the successful execution of advanced marketing initiatives that highlight Ajman’s unique tourism and cultural assets, thereby
elevating its appeal as a preferred destination for European tourists.”

The Dertour Group is a specialist in promoting tourist destinations across Europe. The group has an extensive network of partners in the
tourism sector, which presents the department with greater opportunities to reach a wider audience and implement collaborative

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