Page 134 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/16/25, 11:44 AM Ajman Department Of Tourism Development Signs Strategic Partnership Agreement With German Dertour Group To Strengthen It…

Ajman Department Of Tourism Development

Signs Strategic Partnership Agreement With

German Dertour Group To Strengthen Its

Presence Across European Market

Date Share on Facebook Tweet on Twitter
2025-05-15 04:45:14

(MENAFN- Mid-East Info) The Ajman Department of Tourism Development (ADTD) entered into a
strategic partnership with Dertour Group, a leading German tourism promotion company, as part of the
department's ongoing efforts to strengthen its global presence and broaden collaboration with
international markets. The agreement was signed during a promotional tour organised by the
department in Germany, under the presence of His Excellency Mahmood Khaleel Alhashmi, Director
General of ADTD.

This agreement aims to support the department's strategic plans for expanding into European markets
and attracting new segments of visitors. This will be accomplished by introducing innovative digital
promotional campaigns, organising awareness events, and leveraging various media platforms in
Germany, Austria, and Switzerland. The agreement also includes the launch of a representative office
for the department in Europe to act as a liaison with tourism companies and private sector partners,
thereby increasing engagement with the target audience.

His Excellency Mahmood Khaleel Alhashmi affirmed that this move is part of the department's strategic
efforts to broaden the scope of international cooperation and open up new avenues for tourism
investment. His Excellency stated that the European market is one of the most promising markets that
the department is targeting as part of its strategy to diversify tourism and increase the number of
visitors arriving in the emirate.

His Excellency added,“Through this agreement, we seek to build qualitative partnerships with
specialised and experienced institutions and facilitate the successful execution of advanced marketing
initiatives that highlight Ajman's unique tourism and cultural assets, thereby elevating its appeal as a
preferred destination for European tourists.”

The Dertour Group is a specialist in promoting tourist destinations across Europe. The group has an
extensive network of partners in the tourism sector, which presents the department with greater
opportunities to reach a wider audience and implement collaborative programs with market leaders.

The latest agreement also complements the Ajman Vision 2030 framework, which focuses on
innovation and integration in tourism marketing, as well as the expansion of global partnerships. As a
result, this will help achieve sustainable growth for the tourism sector and enhance its contribution to
the local economy.

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