Page 87 - AJMAN TOURISM PR REPORT - October 2024

10/16/24, 10:14 AM Latest News
The latest MoU is based on their mutual goal of establishing strategic partnerships that will enable the
sharing of information, experience, and research aimed at improving the quality of life and well-being of the

local community. It also aims to drive sustainable development in Ajman through various tourism and
community-driven programs. According to the memorandum, the scope of cooperation between the two

parties also includes the addition of several partners and hotel establishments to the Testahel Card's network
list, thereby improving cardholders' experiences.

Commenting on the memorandum, His Excellency Sheikh Abdullah Bin Majid Al Nuaimi said: “We are
pleased to be working closely with the Ajman Tourism Development Department to support tourism and

community-driven initiatives. We are confident that this collaboration will help the Government of Ajman
achieve its long-term objectives and propel the tourism sector to new heights. Strategic alliances are one of
the key aspects that we value at the Citizens Affairs Office

in Ajman, as they provide us with new opportunities to develop quality services for the community, as well as
improve quality of life and societal well-being.

His Excellency Mahmoud Khalil Al Hashemi stated, “It gives us great pleasure to sign this new MoU with the
Citizens Affairs Office in Ajman. The move reflects our ongoing efforts to fortify our strategic ties with both

public and private organisations to enable the growth of Ajman’s tourism industry, as well as to provide
comprehensive programs and events that promise distinctive travel experiences for both residents and

visitors alike. In line with the goals of the wise directives of the Ajman Government, the MoU further supports
our efforts at the Ajman Tourism Development Department towards strengthening the position of Ajman as a

unique tourist destination.”
Along with joint participation in training programs, activities, events, and conferences, the terms of the
memorandum also include collaborative efforts to develop promotional plans and leverage all available

channels to advertise these programs. The agreement also lays the groundwork for conferences, meetings,
seminars, workshops, and social initiatives involving the two parties, as well as participation in external

exhibitions to explore new areas of cooperation that benefit both entities.
During its participation, the Ajman Tourism Development Department also is showcasing its latest digital

services for developing and supporting the Ajman tourism industry. GITEX Global 2024, the region's leading
technology event, provided an ideal forum for ATDD to shed light on these new innovations, while also

promoting Ajman as a leading travel destination.

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